The Monday Piece - Havaianas x New Era

This week's Monday Piece is on Havaianas x New Era! When it comes to flip-flops, it is inevitable - not to say impossible - to not think of Havaianas, the traditional brand of Brazilian flip flops and shoes for over half a century. On the other hand, when we talk about caps it is equally unlikely that you wouldn’t think of New Era, which is celebrating 100 years of history and has one of the best-selling caps in the world, in its portfolio, namely the New York Yankees. These two brands have joined forces, tradition, history, and lifestyle in a collab launched globally last week.

The two global brands, leaders in their segments, have introduced a new line with seven products. Dubbed as “Step into Joy”, the line consists of two TOP style flip flop prints, a bucket hat, a single color 9FORTY cap and a 9TWENTY cap with four color variations. All the items have the identities of both brands, such as a rubber icon on the caps. The creation is the connection between the Havaianas beach and the New Era street styles. The products were designed to play around with combinations, as each flip flop print matches a cap/bucket hat. This is such a fun Collab, I've got my eye on the hats :)!
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