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Monday, 21 December 2020

The Monday Piece - Itsu Bao Buns

This week's Monday Piece is on Itsu bao buns! Forget pigs in blankets – this year gyoza and bao are the new Christmas must-haves. Whilst this Christmas will be different to any other, that shouldn’t stop us from enjoying all our favourite party food, and so itsu - the healthy, Asian-inspired food brand – is here for all the finger food festivities.

Bao buns – fluffy, steamed Asian buns – have been a huge food trend in 2020, even appearing in Asda’s Christmas advert as a classic party food essential and starring in the Great British Bake Off.

They’re so popular that itsu – the number 1 bao and gyoza brand in the UK – has forecasted a YoY growth of +54% of their well-loved frozen supermarket bao’bun range. The brand has also reported that its popular gyoza range, available in supermarket freezers, has had a YoY growth of +135% as the public gyoza crazy for new foods and flavours.

Whilst we might be in our bubbles at Christmas, unable to dine or travel, itsu hopes people can still celebrate in some style with delicious Asian-inspired, restaurant-quality finger food :).

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