Monday, 30 October 2017

The Monday Piece - Zaful Double 11 Technology Sale

This week's Monday Piece is on the Zaful Double 11 Technology Sale!

Zaful Double 11 sale! Breakdown price with only $1.1!
Are you wondering what is Zaful Double 11 is? Well, "Double 11" means November 11th, which is a day when Chinese people go on massive Internet shopping sprees because many online stores offer huge discounts on this day. In recent years, double eleven has become China's e-commerce industry's annual event, and gradually affect the international e-commerce industry. This is the day for crazy shopping, everything you found is on big sale! This special day should be spread across the globe. So here it is! We invite you to join this insane annual event. If you miss it, you will regret it.

Zaful Double 11 Pre-heat

During our Zaful Double 11 pre-heat, there are several things you could do:

1.Get a coupon and ready for the Double 11, you'll be able to get coupon codes up to$100 off! These coupons will be activated after the Double 11 events begin. Be smart and win at the starting line!

2.Daily check-in for massive Z points! 50 Z Points = $1. When you collect a minimum of 50 Z Points, you can use them for discounting the order price.

3. Some products will be revealed during pre-heat. Can't wait for that long and want to aim your targets earlier? No problem! This might be the only chance to get them at this price!

Zaful Double 11 begins

To make sure you’ll enjoy your crazy shopping trip in Zaful Double 11, we offer you these things to help:

1. Free shipping, no more issues for the annoying shipping fee! Breakdown price zone with everything starts from $1.11! Daily check-in is still available, claim your free Z points.

2.Huge deals of Zaful double 11. All free shipping!

Blackhead Zit Acne Portable Pore Cleanser

USE CODE: ZFDB01 to get this with$3.5

CAFELE 4 in 1 SIM Card Adapter Micro + Dual Nano Kit with Eject Pin

USE CODE: ZFDB02 to get this with$0.1

Charging Cable with 14cm Length for Xiaomi Miband 2

USE CODE: ZFDB03 to get this with$0.1

More deals are waiting for you during the Double 11 sales. Please keep in mind! It is time to get serious. In fact, so many decent products with a breakdown price is really rare, don’t you agree? Seize your opportunity!

Online vs Offline - What’s Best For The Wedding Industry?

Online vs offline: What’s best for the wedding industry?

As new digital platforms emerge and customers spend increasing amounts of time shopping and searching for products online – traditionally physical industries question their next move. One of these industries is the wedding industry – organising a wedding has traditionally always been quite a physical process, with brides needing to try on their wedding gowns before they buy, grooms having several suit fittings, and of course, who would want to miss out on the opportunity to have a tasting session at your venue for your wedding breakfast? But with new technologies and social media apps, is it time for the wedding industry to make a transition into the digital world?

A recent report revealed that over the past year, 87% of UK consumers have bought at least one product online. Digital sales have increased 21.3% in the year 2016 and are forecast to rise another 30% by the end of 2017. The question remains, what does this mean for wedding suppliers? Here, Angelic Diamonds, retailer of unique solitaire engagement rings and bespoke wedding rings, discuss whether it’s time for the industry to plunge into the digital world in order to survive.

Going digital

Under the digital pressures, many high-street stores have failed as they didn’t make the transition to online. Will the wedding industry have to become more digitalised to stay successful?

Already, the digital world has made its mark on the wedding industry. With social media apps such as Pinterest, Instagram and Facebook, brides and grooms can find so much inspiration for their big day with just a few clicks. Modern couples are now using new technology when wedding planning. In fact, 42% of people use social media to plan their wedding – with 41% of brides following photographers on social media, 37% of brides following venues and 14% following florists.

One report from the The Huffington Post revealed that around 6 out of 10 brides are actively planning their weddings through their mobile device: they research gowns (61% of brides, up from 27% in 2011) and search for wedding vendors (57% of brides, up from 22% in 2011).

Modern couples are turning to social media for wedding inspiration than traditional wedding magazines and brochures. Instagram and Pinterest, which is used by 64% of brides, have now become a couple’s go to platform for all their inspiration, a digital alternative to a wedding fair. Suppliers who have not yet invested time into creating a social media profile for their business could be missing out on free exposure.

The use of social media doesn’t stop in the planning stages either – when asked, over a quarter of today’s modern couples (27%) said they would create a hashtag for their special day.

Should the wedding industry make the digital transition?

Luckily for wedding vendors, due to the nature of the industry, it is likely that they could survive without becoming fully digitalised. Whilst it is likely that companies will need to go digital at some stage to stay up to date with the latest technologies, and keep their head in the game, there might always be a place for them offline within the industry.

As many couples are aware, the planning process of a wedding involves a lot of seeing and experiencing the items in person. In fact, the industry might struggle to operate solely online, because of the need for physical processes. Wedding fairs have been around for centuries, and there is a reason for that; whilst modern couples use social media for visual inspiration, wedding fairs are still a great way for suppliers to engage face-to-face with potential customers. For most people, their wedding day is the biggest day of their lives so it’s important that they can speak face-to-face with suppliers, and physically see what they have to offer.

Of course, it’s hard for any business to escape the rise of digital. It is likely that the industry will embrace digital platforms – and couples will use these platforms as a source of inspiration and to help ease the planning process. However, the industry is not yet ready to wipe out all traditional methods of wedding planning. There’s no question that there is still a demand for the physical processes. Maybe, it’s just time for suppliers and other industry professionals to use digital as a means to extend their business and gain more exposure.

Sources

https://www.confetti.co.uk/news/wedding-report-2015

http://www.huffingtonpost.com/matt-douglas/part-1-the-past-present-f_b_9294420.html

The Monday Piece - What Do Women Associate With Different Colours On A Man

What do women associate with different colours on a man?

Although a man may not realise, research has shown that depending on the colour they are wearing, they are perceived in different ways by the opposite sex. For example, a man dressed in red gives off the impression that they are powerful and a man in black is seen as confident. Together with Charles Tyrwhitt, a shirt retailer on Jermyn Street, we take a look at what the different colours mean from a woman’s perspective and which ones to avoid.

Decoding the colours

If men are looking to impress, they should consider one of the following colours, here’s what they mean…

The power of red

When we see red in branding and advertising, it is often associated with love and passion – it’s similar when we see someone wearing red clothing. It is thought that the attraction to red comes from our biological roots – many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however it does give off some vibes that a woman might be interested in.

When research was conducted, it was found that women associated red clothing on a man with power and high social status. Research found that wearing red can actually boost the wearers own confidence, which will be a good thing during a first date for women who are looking for a man with some self-assurance. A red shirt can indicate good health and financially stability, two more things a woman may have on their checklist when looking for a new partner.

Compared to other shirt colours, how did red score? It was found to be more attractive than blue or green. This perception was a global consensus – wherever a man goes in a red shirt, they should expect to get a similar reception.

Unfortunate for a man in red, the colour did not make them appear kind or sociable.

Men in black

Once a colour that was kept in the wardrobe for mourning or something morbid, black hasn’t always been a popular fashion choice. But now, it’s had a new lease of life and is worn by many fashionable individuals. Similar to red, black can be perceived as the colour of self-assurance – 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy – perfect for a first date!

When dressing for a formal event, many people choose black as it oozes elegance. Too much black can be overpowering though, so if you’re shopping with your other half encourage them not to pair a black shirt with a black jacket, pants and shoes too.

Traditional white

During the research, white was selected as a popular choice that women like to see a man in. It was perceived to be the least arrogant colour and instead gave off the impression that the wearer was full of optimism! A white shirt is a classic look for men when they are choosing an outfit for a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.

Which colours should men avoid?

Men should avoid some colours if they’re looking to attract a woman. In many surveys revolving around the attractiveness of colour, orange and brown consistently performed poorly. They often are perceived as quite boring, drab colours although a bright orange shirt could brighten up an outfit nicely on a summer’s day.

One colour that was not a favourite with women was pink. Only 5% of people thought that intelligent people would wear this colour!

Further tips

Some further fashion tips include:

Many men look great in a colour that matches their eyes. If you have green eyes perhaps opt for a moss green shirt- a popular colour this season
Avoid wearing dark colours if you have a light complexion, this can really draw your skin tone out and make you appear paler
If you have dark hair, opt for bright colours as these are likely to complement you more