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Thursday, 10 October 2013

BHS Autumn/Winter 2013 Campaign

I hope you're having a good week so far. BHS have recently launched their new season campaign featuring the BHS Autumn/Winter collection. Directed by Swedish celebrity director Jonas Ã…kerlund and starring beautiful model Zuzana Gregorova, it is certainly a campaign that caught my eye! The high street store's collection is sassy, on trend, and reasonably priced - it features classic pieces such as tweed pencil skirts and boucle jackets, as well as on trend pieces such as a leather sleeved biker jacket priced at £55.00.
It has been described as a ’wearable and confident collection designed to suit every woman’, with so many classic, and fresh designs the high street store is sure to contend with competitors and is not what I would have expected from them. BHS wanted the collection to portray 'simplicity, elegance and sophistication’ - I completely agree and am coveting so many new bits from the store, especially the textured coat and sugary pastel pink blouse, deemed as the colour of the season it’s likely to sell out before I get my hands on it. I’ve also seen an electric blue roll neck for £10 which is such a bargain!
The colour palette is right up my street, featuring lots of monochrome, grey and red – colour combinations that look just right for the seasons ahead. There are also some super sleek, eye catching accessories in the range, noting the structured black bucket bag and leather gloves. BHS has 179 stores nationwide as well as an online store, so the collection is accessible to everyone.
I hope you enjoy the video below, what’s your favourite piece from the collection?
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