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Monday 14 March 2022

The Monday Piece - Cleaning TikTok's

This week's Monday Piece is on cleaning TikTok's! 

Need motivation to spring clean? then TikTok users maybe the answer...

They have taken the most mundane cleaning tasks and made them extremely satisfying to watch. Whether it be the contrast of clean to dirty or cleaning an item perfectly in one swipe, TikTok cleaning videos have grown a massive viewership and have become trends in their own right. In fact, the hashtag #cleantok has a whopping 32.5 billion views!

Coming at the top of the rankings is a @cleaning_dirtycoins video with a 1:2.61 like to view ratio. This is extremely high with just less than 1 in every 3 viewers clicking the like button on the video. The video has got over 8.7 million likes and over 22.7 million views. It involves cleaning ¼ of the surface of a coin with 5 ingredients (The Pink Stuff, deodorant, metal polish, lemon juice and baking soda) to give a shiny contrast to the uncleaned part.

In second place is @jettsetfarmhouse’s video with a 1:4.22 like to view ratio. The video has over 3.6 million likes and 15.2 million views, and is about cleaning her child's room for her friends to come over.

Taking third place is @cleanwithrab’s video with a like to view ratio of 1:4.31. The video involves cleaning hot chocolate off a cream carpet an hour before a house viewing, tracking the progress of the clean with a nerve-wracking countdown!

Following is @cleanhabitsllc video (1:4.49), another @cleaning_dirtycoins video (1:4.67) and @axelwebber video (1:4.71), respectively ranking fourth, fifth and sixth. I must admit, I love how satisfying these TikTok's are and anything to inspire me to clean is always a bonus :).
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