The colour is true to the shade in the packaging, and gives a high shine finish without being too sticky or heavy. It glides on well and lasts a good few hours, at first the applicator brush was a little stiff but this softens after a few applications. The colour i'm wearing is 'Abigail's Sparkle' and retails at £11.95 which i think is really reasonable, it would make such a cute gift too!
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*c/o Proto-col LED lip gloss, here*