The O Bag brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colourful and quirky objects of desire, you can get the O bags in SO many colours from pink to turquoise and black to bronze, so there's a colour for everyone and every occasion. Numerous colours and mix and match handles and accessories allow customisation to suit your style, outfit and taste. Following on from the original O bag 'classic' came the O bag mini, O bag beach, O pocket, O basket, O chic, O folder, some limited edition handbags and shoulder bags and more colours and accessories. The choice of accessories is huge, you can choose between rope handles in different colours, leather handles in different lengths, chains and buckle straps - then there's the inserts that range from luxurious faux fur, patents, linens and canvas, my favourites are the faux furs as i love the extra texture! But that's not it...you then get to choose the attachment drops that again come in different materials, colours and prints, plus any added extras you might want too!
The customisation means that you can produce something unique and suited to you're tastes, meaning you could have the only version of you bag which is so cool! I spent a little while mixing and matching colours and styles before finally choosing the one i wanted to keep, the manager Claudia is fab and the sales assistants are amazing and very patient and helpful which makes all the difference - plus they all know the brand really well so they can assist with anything you might need. Once you have your bag you can then mix and match the handles and inserts as they each screw in on the inside of the bag, so you simply unscrew and switch - this is so ideal for travelling and being on holiday as it means you can just pop in a few extra handles/accessories to totally mix up your look instead of taking three or our handbags you'll only use once! I love the concept and the bags are mega cute, i love the versatility and everyday style of the Classic O Bag, and the Basket O Bag suits my style as it's a little smaller with a bucket style shape!
For a luxury Italian handbag the price point is really good, as explained you can buy all of the bits separately to make up the handbag, the bodies start at around £30, and the handles around £15, then you add anything extra you want so it depends on what style you're after as to how much you spend! You can also buy the classic styles ready made if you fancy something simple and timeless.
I'll be posting all about my O Bag soon so keep an eye out to see how i style it!
For full details on the O Bag store at Touchwood Solihull click here.